Productions and Costs Involved in a Commercial
At the beginning of production you need to look for an advertising agency or production company. In the first phase of the conception they will come up with several proposals for the realisation. We from Picmention work very closely with you, especially at this stage, to accommodate all your needs. Once you have chosen an idea the storyboard will be developed. After you accept the storyboard the exact costs are calculated. Now the actual producing begins: Casting, location search and organisation are on the agenda. If you value regionalism that is no problem! Our team also produces directly on site. Just contact us!
Now the actual shooting begins. Most of the shootings only last a few days, the technical and personnel effort, however, is similar to a feature film. The last step is the post production. The produced material is sighted, edited and corrected in colour. Afterwards, the clip is supplemented with sounds, music, speech and / or animation. We offer all these steps from a single source, thanks to our large team and permanent employees.
Depending on the concept, the costs and expenses can differ for producing a commercial. Usually we work with 5 to 15 employees within 1 to 3 days on your project. In addition there are the fees for acting, room rental and props. For TV and cinema commercials, you have to expect additional license costs, which can vary from provider to provider. A typical calculation basis, for example, providers for local broadcasting in cinema and TV 50%, of the production costs as additional license costs. For a nationwide broadcast it can be up to 100%.
In the following you can see the cost factors for a cinema or TV commercial.
- Pre-production: 2.500 - 5.000 Euro
- Production: 7.500 – 20.000 Euro
- Play: 1.000 – 5.000 Euro
- Post production: 7.500 – 15.000 Euro
Props, rentals and similar things are not included. That means that there may be additional costs.