A commercial (or advertising film) is a short, concise film with a regular playing time of 10 to 60 seconds. Its classic origins are cinema and television, but since the triumph of social media, advertising film productions have become indispensable there as well. A commercial is mainly about making the viewer initially only aware of a product, a company or a brand. Conveying detailed information, as would be usual in an image film or explanatory film, is of secondary importance in an advertising film. To gain the full potential of your target group's attention, modern commercials regularly work with humor, an exciting story or emotional stimuli. Visually completely crazy or narratively novel commercials can also go viral and reach an audience of millions.
If we have our way, of course you need a commercial now ;) The really right time for a commercial is when you want to increase the awareness of a product, your company or your brand. For example, the launch of a completely new and therefore still unknown product is a perfect time to think about a promotional film production. After all, promotional films are excellent tools for attracting the attention of a large number of potential customers in a short period of time and increasing sales. Studies show that 64% of all consumers would be more likely to buy a product if they saw a promotional film about it beforehand. In addition, an advertising film on the homepage optimizes the conversion rate by up to 20%.
Commercials can be produced incredibly diverse and creative. Therefore, it is impossible to name a serious price without a more detailed concept. The playing time is not even the decisive criterion, but the effort of the commercial film production itself. If you are planning a commercial, then we are the right agency for film productions, for TV commercials as well as for social media marketing. Just contact us. We offer you individual concept ideas with the corresponding prices completely without obligation.
An advertising film production alone is usually not enough for your spot to be seen by your target group. Only very few videos go viral on their own, such as the famous EDEKA Christmas film. And even with this commercial, you've been cleverly helped along. Almost as important as the advertising film production itself is the strategic placement and targeted distribution of the spot. Be it on social media platforms, in the cinema or as TV advertising. As an agency for film productions, we therefore offer every company more than the mere production of advertising. We also advise you
on where and how you can best use and distribute your advertising clip. Including the booking of broadcasting slots on television.