film production

A commercial (or advertising film) is a short, concise film with a regular playing time of 10 to 60 seconds. Its classic origins are cinema and television, but since the triumph of social media, advertising film productions have become indispensable there as well. A commercial is mainly about making the viewer initially only aware of a product, a company or a brand. Conveying detailed information, as would be usual in an image film or explanatory film, is of secondary importance in an advertising film. To gain the full potential of your target group's attention, modern commercials regularly work with humor, an exciting story or emotional stimuli. Visually completely crazy or narratively novel commercials can also go viral and reach an audience of millions. 


If we have our way, of course you need a commercial now ;) The really right time for a commercial is when you want to increase the awareness of a product, your company or your brand. For example, the launch of a completely new and therefore still unknown product is a perfect time to think about a promotional film production. After all, promotional films are excellent tools for attracting the attention of a large number of potential customers in a short period of time and increasing sales. Studies show that 64% of all consumers would be more likely to buy a product if they saw a promotional film about it beforehand. In addition, an advertising film on the homepage optimizes the conversion rate by up to 20%.


Commercials can be produced incredibly diverse and creative. Therefore, it is impossible to name a serious price without a more detailed concept. The playing time is not even the decisive criterion, but the effort of the commercial film production itself. If you are planning a commercial, then we are the right agency for film productions, for TV commercials as well as for social media marketing. Just contact us. We offer you individual concept ideas with the corresponding prices completely without obligation. 

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RB Leipzig | Jersey 2021
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SambaNuts | Wer wir sind?
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MRI | Breaking Barriers
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Siegmund Care | TV Spot
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Cyberport | Das Gefühl, wenn ...
About the film

An advertising film production alone is usually not enough for your spot to be seen by your target group. Only very few videos go viral on their own, such as the famous EDEKA Christmas film. And even with this commercial, you've been cleverly helped along. Almost as important as the advertising film production itself is the strategic placement and targeted distribution of the spot. Be it on social media platforms, in the cinema or as TV advertising. As an agency for film productions, we therefore offer every company more than the mere production of advertising. We also advise you
on where and how you can best use and distribute your advertising clip. Including the booking of broadcasting slots on television. 

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Creative concept

Based on your goals and target groups, our team will develop up to three creative concept proposals for your project. In a joint meeting, we present these and advise you in detail on our ideas. You are then free to choose which concept best suits your target group. This phase is non-binding and free of charge for you.

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Final concept & storyboard 

The selected concept approach is now conceptualized in detail in terms of story, text, image design and stylistics. Whether the spot is published on TV or as a social media video, our graphic designers create a detailed storyboard as the basis for the film production. 

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In pre-production, the organization and detailed plannig for your commercial film takes place. We research suitable studios and locations, as well as suitable actors, props, costumes and external service providers within the agreed budget. In regular pre-production meetings (PPM), we transparently present the results of our work to you for approval. 

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In the fourth phase, the actual filming takes place and the concept is put into practice. Here we usually work with our permanent film team to ensure maximum efficiency in terms of time and cost.

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Once filming is complete, the commercial is digitally edited according to the storyboard. Editing, color grading, animation, special effects and sound design are also realized inhouse by our permanent team. In the case of a TV commercial, we as an agency also take care of the correct technical implementation, according to the specifications of the respective broadcaster. 

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The finished video is delivered in the format of your choice. Be it for publication on the web, in social media or in the cinema and TV. For the latter, we are also happy to take over the organization of airtime, as well as the specific circuit in the station or cinema of your choice.

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Roman RögnerCEO & DirectorCOOPERATION
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Florian ArndtExecutive Producer & DirectorMOVING IMAGE STRATEGY
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Katja SeifertProduction ManagerGENERAL REQUESTS
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Matthias WeinerCTO & VFX SupervisorSPECIAL EFFECTS