KU2 | EGO DREAM
Director Roman Rögner Visual Concept Laura Sauer DOP Karl Kubik Gaffer Willy Zisler 1. AC Paula Preller 2. AC Marius Richter Edit & Grading Roman Rögner Sound Design Julian Bella VFX Matthias Weiner Production Management Paul Siegling, Dina Löchel, Theresa Schwark Stage Designer Sven Nahrstedt Make Up Jennifer Galle Model Leila Klagges
Content: This is a classic commercial for social media and web
Timeframe: The order was placed in October 2020, completion in January 2021
Why: KU2 specializes in beauty products for hair, face and neck. In order to make the brand even better known with the help of social advertising, the company commissioned us with the production of a commercial, which should represent the variety of products partly directly and partly metaphorically.
We therefore designed several image worlds to show the products in different application scenarios. In addition, we staged our model Leila Klagges in different types to also define the target group within younger women a bit more broadly. Finally, the product range is summarized at the end of the spot to do justice to the performance character of this production.