film production
Finding or retaining suitable employees for your company is not easy. Young people in particular expect more than just good pay. Topics such as work-life balance, working atmosphere and sustainability have become just as important.
The medium of film is therefore particularly well suited to communicating precisely these topics to your target group in a way that is effective for advertising. This form of film production, which aims to attract and/or motivate employees, is
called a recruiting film (or recruitment video). It is important not only to reproduce mere facts, but to give the potential applicant an authentic and emotional insight into your company. Factors such as entertainment and humor also
play a major role in recruitment videos. As you can imagine, this form of employer branding is not only aimed at potential employees. But also to the existing workforce of your company. As an employer, you must always show your
company authentically from its best side for both target groups.
Every company needs professional employer branding. Alongside other marketing tools, the medium of film (or video) should always be considered. Why? Some studies will tell you. For example, 31% of all potential employees
expect to see photos and videos showing the working environment in the desired company during their job search. And your job offer generates up to 34% more applicants for the corresponding position with good recruiting videos. Last but not least, you should know that the social network YouTube is the second largest search engine in the world, after
Google. Younger applicants in particular are increasingly accessing this platform to find out about products and companies. You can place your company there in an effective way - but only with a video.
Every company, every employee and every target group is unique. Therefore, every recruiting film is also unique, combined with a unique price. Without a more detailed concept, it is therefore unfortunately not possible to
quote a lump sum for a production. The playing time is not even the decisive criterion, but the effort of the production itself. If you are planning a recruiting film, we are your competent partner for your project. Just contact us. We will create individual concept ideas for you with the corresponding offers completely without obligation.
The production of your recruiting film alone is usually not enough to attract new employees and fill vacancies. Only very few videos go viral and reach an audience of millions without further intervention. Almost as important as the
production of your recruiting video itself is the strategic placement and targeted distribution of the film. Be it on social media platforms, in cinemas or even as TV commercials. As an agency, we therefore offer every company
more than the mere production of advertising. We also advise you on where and how you can best use and distribute your recruiting film to target the right applicants. Including the booking of broadcasting slots on television.
Based on your information, goals and target groups, we will develop up to three creative concept proposals for your recruiting film. In a joint meeting, we present these and advise you in detail on our ideas. You are then free to choose which concept best presents your company as an attractive employer. This phase is non-binding and free of charge.
The chosen concept approach is now conceptualized in detail in terms of story, text, image design and style. In the case of a recruiting film that is conceptualized more like an authentic image film and is produced on the premises of your company, we usually develop a written script. If it is more like a commercial with acting and fictional narration, our graphic designers will create a storyboard as the basis for the film.
In pre-production, the organization and detailed planning of the film takes place. For example, we research suitable studios and locations, as well as suitable actors, props, costumes and external service providers within the agreed budget. In regular pre-production meetings (PPM), we transparently present the results of our work to you for approval.
In the fourth phase, the actual filming takes place and the concept is put into practice. Here we usually work with our permanent film team to ensure maximum efficiency in terms of time and cost.
After filming is completed, the shot video footage is digitally edited according to the storyboard. Editing, color grading, special effects and sound design are also realized inhouse by our permanent team. Also in this phase we give you an update of the production in regular appointments, in order to communicate correction requests in the shortest possible time.
The recruiting film is delivered in the format of your choice. Be it for publication on the web, in social media or in the cinema and TV. For the latter, we will also gladly take over the organization of airtime, as well as the specific placement in the station or cinema of your choice.
