Finding or retaining suitable employees for your company is not easy. Young people in particular expect more than just good pay. Topics such as work-life balance, working atmosphere and sustainability have become just as important.
The medium of film is therefore particularly well suited to communicating precisely these topics to your target group in a way that is effective for advertising. This form of film production, which aims to attract and/or motivate employees, is
called a recruiting film (or recruitment video). It is important not only to reproduce mere facts, but to give the potential applicant an authentic and emotional insight into your company. Factors such as entertainment and humor also
play a major role in recruitment videos. As you can imagine, this form of employer branding is not only aimed at potential employees. But also to the existing workforce of your company. As an employer, you must always show your
company authentically from its best side for both target groups.
Every company needs professional employer branding. Alongside other marketing tools, the medium of film (or video) should always be considered. Why? Some studies will tell you. For example, 31% of all potential employees
expect to see photos and videos showing the working environment in the desired company during their job search. And your job offer generates up to 34% more applicants for the corresponding position with good recruiting videos. Last but not least, you should know that the social network YouTube is the second largest search engine in the world, after
Google. Younger applicants in particular are increasingly accessing this platform to find out about products and companies. You can place your company there in an effective way - but only with a video.
Every company, every employee and every target group is unique. Therefore, every recruiting film is also unique, combined with a unique price. Without a more detailed concept, it is therefore unfortunately not possible to
quote a lump sum for a production. The playing time is not even the decisive criterion, but the effort of the production itself. If you are planning a recruiting film, we are your competent partner for your project. Just contact us. We will create individual concept ideas for you with the corresponding offers completely without obligation.
The production of your recruiting film alone is usually not enough to attract new employees and fill vacancies. Only very few videos go viral and reach an audience of millions without further intervention. Almost as important as the
production of your recruiting video itself is the strategic placement and targeted distribution of the film. Be it on social media platforms, in cinemas or even as TV commercials. As an agency, we therefore offer every company
more than the mere production of advertising. We also advise you on where and how you can best use and distribute your recruiting film to target the right applicants. Including the booking of broadcasting slots on television.