Picmention
film production
explanatory film
WHAT IS AN EXPLAINER FILM? 

An explainer film (or explanatory video) gives you the opportunity to make complicated content understandable for your customers with the help of audiovisual communication. This is called infotainment or edutainment (education +
entertainment). The vast majority of explainer videos are animated and visualized with drawn graphics. However, there are also many other possible styles to make a subject understandable. Compared to all other marketing tools, explainer videos have a decisive advantage: they can be used to explain business models, ideas and processes that are hardly visible or difficult to imagine in  reality. Therefore, explainer videos are suitable, for example, in the educational sector, for internal communication, but also for sales. However, it is important not to always use the same comic style or narrative style. In fact, modern explainer videos stand out with interesting storytelling, as well as individual graphics and animations. And to achieve this, we as an agency intensively deal with your product or company to bring the desired content closer to your customers in an individual and simple way. 

WHEN DO YOU ACTUALLY NEED AN EXPLAINER FILM?

The right time for an explainer video is when you have a product (usually software) or business model that needs explanation. Due to the decreased attention span of many consumers, long texts and brochures are rarely suitable to convey complex information. According to studies, this is much more successful with an explanatory video. Thus, 97% of all companies believe that an explainer video makes their own business easier to understand. 95% of all consumers prefer to watch an explainer video to learn more about a product or service. And 95% of all consumers also remember statements about a company better when they see them in a video. Only 10% remember texts better. Convinced? ;)

WHAT DOES AN EXPLAINER FILM COST? 

Explainer videos can be produced in an incredibly diverse and creative way. Since we do not offer any scheme F concepts, but individual productions, it is impossible to give a serious price in advance without a closer concept. If you are planning an explainer video, just contact us. So we offer you agency for explanatory videos individual concept ideas
with the corresponding offers completely without obligation.

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Explanatory film
Sparkasse | 200 Jahre Jubiläum
About the film
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Explanatory film
DAIMLER | smart EQ control App
About the film
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Explanatory film
BMW Group | Innovation Center
About the film
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Explanatory film
ENGINSIGHT | IT MONITORING & CYBER SECURITY
About the film
HOW DO YOU DISTRIBUTE AN EXPLAINER FILM? 

Producing an explainer video is usually not enough to get your product or business model noticed by your target group. Only very few videos go viral on their own. Almost as important as the professional production of your explainer video itself is the professional distribution of the video. Be it, for example, on a landing page, on social media platforms such
as YouTube, or even on a screen during a trade fair. As an explainer video agency, we therefore offer every company more than just the creation. We also advise you where and how you can best use and distribute your image film. 

HOW DO WE CREATE AN EXPLANATORY FILM? 
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Creative concept Konzeption

Based on a previous definition of your goals and target groups, we create up to three creative concepts for your explainer video in the first step. It is important to us as an agency to combine your product or your business model with an interesting storytelling. In a joint meeting, we present these ideas and advise you in detail about the details of your project. You then have the opportunity to choose, without obligation, which concept best suits your target group. This phase is free of charge for you. 

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Final concept & storyboard 

Your explainer video will now be conceptualized in detail in terms of story, text,
animation, music, image design and style. For explainer videos, our graphic designers create a detailed storyboard as the basis for your project. 

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Graphics

In accordance with the concept and your corporate identity, we now create the graphic elements of the explainer video. You will get insight into the ongoing process at any time in order to communicate feedback and change requests on a regular basis.

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Speaker:in 

The voice-over takes an important part of the explainer video. Matching the concept, we offer you as an agency several choices of voice-over artists to select the perfect voice for your explainer film. 

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Postproduction

Once filming is complete, the explainer video is animated according to the storyboard and  completed with sounds and music. This step of the production is done exclusively in-house with our permanent team.

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Delivery

The finished video is delivered in the format of your choice. Whether for publication on your own website, in social media channels (e.g. YouTube) or on the intranet. 

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Roman RögnerCEO & DirectorCOOPERATION
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Florian ArndtExecutive Producer & DirectorMOVING IMAGE STRATEGY
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Katja SeifertProduction ManagerGENERAL REQUESTS
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Matthias WeinerCTO & VFX SupervisorSPECIAL EFFECTS