An explainer film (or explanatory video) gives you the opportunity to make complicated content understandable for your customers with the help of audiovisual communication. This is called infotainment or edutainment (education +
entertainment). The vast majority of explainer videos are animated and visualized with drawn graphics. However, there are also many other possible styles to make a subject understandable. Compared to all other marketing tools, explainer videos have a decisive advantage: they can be used to explain business models, ideas and processes that are hardly visible or difficult to imagine in reality. Therefore, explainer videos are suitable, for example, in the educational sector, for internal communication, but also for sales. However, it is important not to always use the same comic style or narrative style. In fact, modern explainer videos stand out with interesting storytelling, as well as individual graphics and animations. And to achieve this, we as an agency intensively deal with your product or company to bring the desired content closer to your customers in an individual and simple way.
The right time for an explainer video is when you have a product (usually software) or business model that needs explanation. Due to the decreased attention span of many consumers, long texts and brochures are rarely suitable to convey complex information. According to studies, this is much more successful with an explanatory video. Thus, 97% of all companies believe that an explainer video makes their own business easier to understand. 95% of all consumers prefer to watch an explainer video to learn more about a product or service. And 95% of all consumers also remember statements about a company better when they see them in a video. Only 10% remember texts better. Convinced? ;)
Explainer videos can be produced in an incredibly diverse and creative way. Since we do not offer any scheme F concepts, but individual productions, it is impossible to give a serious price in advance without a closer concept. If you are planning an explainer video, just contact us. So we offer you agency for explanatory videos individual concept ideas
with the corresponding offers completely without obligation.
Producing an explainer video is usually not enough to get your product or business model noticed by your target group. Only very few videos go viral on their own. Almost as important as the professional production of your explainer video itself is the professional distribution of the video. Be it, for example, on a landing page, on social media platforms such
as YouTube, or even on a screen during a trade fair. As an explainer video agency, we therefore offer every company more than just the creation. We also advise you where and how you can best use and distribute your image film.