RB Leipzig | Jersey 2021
Director Roman Rögner DOP Lukas Fritzsch 1. AC Paula Preller VFX Supervisor Matthias Weiner VFX Ronny Labotzke, Baran Özmen, Amr Kamel Edit & Grading Roman Rögner Sound Design Julian Bella Production Management Nina Sacher
Content: We produced a commercial for the new RB Leipzig Jersey 2021
Timeframe: We were awarded the contract at the beginning of April 2021, completion took place four weeks later
Why: With every new season, there is a new jersey whose launch is to be duly promoted. RB Leipzig wanted an entertaining commercial that linked the new jersey to the claim "You Can Do Anything". Further specifications for the concept were to integrate the new 3D-animated Alpha Bullen and to show the diversity of the players.
With our concept we decided on a somewhat abstract and very epic approach, which this time does not focus on authenticity and lifestyle, but on action and visual sensory overload. The jersey should unleash unimagined powers and awaken the beast in you!