Buscopan | Hör auf deinen Bauch
Director Roman Rögner Graphics Björn Renner Head of Animation Klaudia Fischer Sound Design Sebastian Gabriel
Content: This is a series of commercials for Buscopan
Timeframe: The production period is from February to May 2018
Why: Painkiller ads surround us everywhere, closely followed by ads for candy and razors. With this concept, the focus should clearly be on humor and not on painful entertainment ;)
A total of 10 different commercials were produced, with each commercial describing its own painful everyday problem that can be solved with Buscopan. The target group consisted exclusively of young and middleaged women. To address this range visually, a total of three different bellies were staged. The commercials were predominantly used as YouTube PreRolls as well as social media ads.