What is Meant by a Recruitment Video?
A recruitment film is usually a short film that aims to introduce and promote the company or a job offer to potential applicants. It is therefore a kind of advertising film promoting the company as an employer. The recruiting video should present the company and the offered job in a short, vivid and above all authentic way. On the one hand, prospects get an insight into the professional field and on the other hand, they learn more about the company. It is important to make certain demands in the video. Because if the clip does not leave a good impression on the target group, it can even harm the company. A successful recruiting video is therefore:
- of high quality
Even with the information that such a short film can convey, there are some rules you should stick to. Thus, a recruitment video can hardly convey hard factors, but it can convey soft factors. The so-called hard factors are measurable points, such as working hours, annual turnover, salary, etc. They can be listed without problems in a job posting, because numbers and facts are best clearly stated. It is different with the soft factors. They are connected to emotions and therefore not measurable. The work-life balance, the working atmosphere, the motivation or the mood are examples of soft factors that can be optimally represented in a recruiting film. Because this is not about facts, but about emotions which should be conveyed.