What is an Explainer Video?
An explainer video is created in order to make content brief and visually comprehensible. This is called infotainment or edutainment (education + entertainment). Complex topics, services of the company and especially products of the target group are communicated briefly and also in an entertaining way. Besides using the explainer videos online you can also use them for example for exhibitions. In this case the goal of an explainer video is to lure the visitors to your own stand and keep them entertained. For knowledge transfer, as in schools, explainer videos are also very popular.
The length of the explainer video can vary from 30 seconds up to 3 minutes. But it is important to keep in mind that every additional minute can lead to a decreased interest of the audience. In the worst case they do not even watch the explainer video completely. By limiting the explainer video to the main message it can be avoided to incorporate unimportant information. For details the customer is welcome to check out our website. In addition to such external videos, of course, internal explainer videos can be produced. These are normally used for purposes within the company. For example training, process optimisation, company philosophy or personnel management.